WordPress is a powerful content management system, but when it comes to building custom layouts, structured content, and client-friendly admin panels, the default editor often falls short.
This is where Advanced Custom Fields (ACF) becomes an essential plugin for modern WordPress development.
In this complete guide, you’ll learn what Advanced Custom Fields is, how to use the ACF plugin in WordPress, its key features, ACF Pro advantages, performance tips, and whether ACF is still worth using in 2026.
What Is Advanced Custom Fields (ACF) in WordPress?
Advanced Custom Fields (ACF) is a WordPress plugin that allows you to add custom fields to:
- Posts and pages
- Custom post types
- Taxonomies
- Users
- Options pages
- Gutenberg blocks
Instead of relying only on the WordPress editor, ACF lets you store structured data such as:
- Text, textarea, and number fields
- Images and galleries
- Repeater fields
- Relationship and post object fields
- Google Maps
- Flexible Content layouts
These fields can be displayed on the frontend using PHP, shortcodes, or the WordPress REST API.
Why Use the Advanced Custom Fields Plugin?
1. Clean & Client-Friendly Admin Interface
ACF makes WordPress easier for clients by showing only the fields they need, reducing confusion and content errors.
2. Perfect for Custom Post Types
ACF works seamlessly with custom post types, making it ideal for:
- Team members
- Services
- Case studies
- Listings and directories
- Portfolio websites
3. Gutenberg & ACF Blocks Support
With ACF Blocks, you can build custom Gutenberg blocks without writing React or JavaScript, using only PHP and field groups.
4. Developer-Friendly & Flexible
ACF provides simple functions like get_field() and the_field() that make development fast and clean.
Advanced Custom Fields Free vs Pro (ACF Pro)
ACF Free Version Includes:
- Basic field types
- Field groups
- Conditional logic
- REST API support
ACF Pro Adds:
- Repeater fields
- Flexible Content fields
- Gallery fields
- Options Pages
- Clone fields
- Improved performance tools
For professional and scalable projects, Advanced Custom Fields Pro is highly recommended.
How to Use Advanced Custom Fields in WordPress
Step 1: Install the Plugin
- Go to WordPress Dashboard → Plugins → Add New
- Search for Advanced Custom Fields
- Install and activate the plugin
Step 2: Create a Field Group
- Navigate to Custom Fields → Add New
- Add fields (text, image, repeater, etc.)
- Set location rules (Post Type, Page, Block, User, etc.)
- Publish the field group
Step 3: Display ACF Fields in Your Theme
Use the following PHP code in your theme files:

Or if you want to return the value:

Replace field_name with your actual ACF field name.
Using ACF With Custom Post Types
Advanced Custom Fields works perfectly with custom post types. You can:
- Attach fields to specific CPTs
- Control field visibility using conditional logic
- Display dynamic content in templates
This makes ACF ideal for agency projects, enterprise WordPress sites, and scalable platforms.
Advanced Custom Fields and REST API
ACF supports the WordPress REST API, allowing you to:
- Use WordPress as a headless CMS
- Fetch ACF data in React, Vue, or mobile apps
- Integrate third-party APIs
Common Use Cases:
- Mobile applications
- Headless WordPress websites
- Multilingual platforms
Performance & Scalability: Is ACF Good for Large Websites?
Yes — when optimized correctly.
Best Practices:
- Enable ACF Local JSON
- Avoid unnecessary repeater loops
- Cache queries when possible
- Use Query Monitor for debugging
- Reduce database calls
Many high-traffic WordPress websites successfully use ACF.
ACF Security Best Practices
To keep your website secure:
- Escape ACF output properly
- Validate front-end ACF forms
- Limit admin access
- Keep ACF Pro updated
- Avoid exposing sensitive fields via REST API
ACF vs SCF (Secure Custom Fields) – 2026 Comparison
With recent WordPress changes, many users ask:
Is ACF still free?
Yes. However, forks like Secure Custom Fields (SCF) exist.
Why Developers Still Choose ACF:
- Excellent documentation
- Strong community support
- ACF Blocks and Pro features
- Enterprise-level reliability
Common Use Cases of Advanced Custom Fields
- Custom Gutenberg blocks
- Directory and listing websites
- WooCommerce custom product fields
- Multilingual websites (ACF + WPML)
- Client-friendly admin dashboards
- Front-end submission forms
Is Advanced Custom Fields Still Worth It in 2026?
Absolutely.
Despite new tools and forks, Advanced Custom Fields remains one of the most powerful WordPress plugins for custom development.
If you want:
- Clean data structure
- Better performance
- Flexible content management
- Professional WordPress builds
ACF is still the best choice.
Advanced Custom Fields transforms WordPress from a simple CMS into a fully customizable development platform. Whether you’re a beginner or an experienced developer, ACF helps you build faster, cleaner, and more scalable websites.